Beau DeMayo says Marvel treated him like a “DEI hire” during X-Men ’97
His firing came 16 days after the March 20, 2024 debut, amid an internal investigation and a new Season 2 credit.

Beau DeMayo, creator and first-season showrunner of Disney+’s “X-Men '97,” says Marvel colleagues belittled him and treated him like a “DEI hire.” After he was fired 16 days after the March 20, 2024 premiere following an internal investigation, his lawsuit against Marvel is scheduled for trial in July 2027.
Beau DeMayo is still credited as the creator, executive producer, and writer of “X-Men '97” Season 2, even after Disney fired him 16 days after the show debuted on March 20, 2024. And now he is putting a spotlight on what he says happened behind the scenes at Marvel: he tells Vanity Fair he felt “belittled” and that colleagues treated him like a “DEI hire,” including remarks like, “Oh, you don’t look like a showrunner,” or, “You don’t look like a writer.”
That is the core tension running through DeMayo’s account. He says he “thought [he] was in a safe space,” then “quickly found out that [he] was not,” calling it “very traumatic.” The stakes are immediate for executives and boards in entertainment and tech-adjacent media: when a top creative is removed so quickly after launch, amid serious allegations and a public firing, the fallout is not just PR. It can reshape internal power, staffing confidence, and how future complaints or investigations are handled when the company has both money and reputational risk on the line.
Here is what we know from the reporting. DeMayo created and oversaw the first season of “X-Men '97,” Marvel’s revival of the 1990s animated “X-Men” series, which premiered in 2024 to “rave reviews” and “millions of views within just its first few days on Disney+.” He had already finished writing “X-Men '97” Season 2 by the time the first episodes premiered, and he remains credited on the new season, which premiered Wednesday on Disney+.
Still, DeMayo was fired by Disney shortly after launch. Just 16 days after “X-Men '97” debuted on March 20, 2024, DeMayo was fired following an “internal investigation” that allegedly revealed “egregious” evidence of sexual misconduct. DeMayo, who is Black and openly queer, vehemently denied the findings in September 2024, saying in a video that the firing was part of a “smear campaign designed to discredit my credibility” to cover up “egregious prejudicial misconduct” stretching “from select crew members on ‘X-Men ’97,' all the way to the top at Marvel Studios.” He also accused Marvel of fostering a “toxic environment” with “near criminal working conditions.”
During the same Vanity Fair conversations, DeMayo alleged that the belittling came from his “X-Men '97' colleagues during the making of the animated series.” His specific claim is not just that he faced criticism, but that colleagues framed his role through identity checks: “There was that vibe that I was the DEI hire, where, ‘Oh, they just got a gay Black guy because he checks all the marks and it’s X-Men,'” he alleged. He called that vibe “very traumatic,” and said he felt unsafe even while believing he was entering a supportive environment.
DeMayo also tied the storyline of his credibility to his personal online presence and said Marvel initially cleared it. He told Vanity Fair he was “very honest” with Marvel from the beginning about his social media accounts, including “numerous thirst traps” and an OnlyFans account whose content became progressively more explicit for a time after his firing. DeMayo insisted it was “cleared,” saying Marvel treated it as “your personal life,” as long as he did not advertise the show on OnlyFans and kept it separate from show content, outside of the studio’s “purview.” The point for decision-makers is stark: in modern entertainment work, personal branding, moderation norms, and HR sensitivities can collide. When the separation line blurs, companies often feel compelled to act fast, while creators may experience that speed as punitive rather than protective.
The reporting also adds a second layer beyond “X-Men '97.” After his work on the series, DeMayo was reportedly brought on to help Marvel rework its script for its stalled, Mahershala Ali-led “Blade” film. DeMayo alleged that during that project he “bore witness to and endured rampant discriminatory and harassing conduct.” He told Vanity Fair that after that experience, “Some of those racist, sexist, homophobic vibes that I was getting before ‘Blade’ became much more explicit.” In September 2024, DeMayo sued Marvel, seeking relief from a non-disparagement clause that he argues Marvel coerced him into signing. His case is currently scheduled to go to trial in July 2027.
Marvel’s response in the record is concise, and it matters. In a statement, Marvel said: “Mr. DeMayo was terminated in March 2024 following an internal investigation. Given the egregious nature of the findings, we severed ties with him immediately and he has no further affiliation with Marvel.” TheWrap says it has reached out to Marvel for further comment.
Finally, there is the immediate operational reality for anyone running a show, studio, or platform: the creative pipeline did not pause. Matthew Chauncey was hired in July 2024 to replace DeMayo as head writer for the series’ third season, which has already been greenlit. That means the org had to both preserve momentum and absorb a crisis narrative. For executives and board members, the strategic stakes are bigger than one firing. When studios move quickly based on internal investigations, and then face ongoing litigation and competing narratives about “toxic environments” and how a creator was treated, the company’s ability to attract, retain, and protect talent becomes a long-term business variable, not just a legal checklist.
In other words: “X-Men '97” is performing. But the story behind its making is now performance-adjacent too. Whether you are a producer, investor, or platform executive, DeMayo’s allegations and Marvel’s denial raise uncomfortable questions about incentives, power, and what “safe space” means inside creative power centers when serious claims land, reputations are on the line, and the work still has to ship.
This story's Key Insights and Take-aways are locked.
Create a free account to unlock Executive Actions for one credit.
Register to UnlockAlways free for Executives Club members. Join the Club
More in Science
LSST goes full operations as Japan’s Subaru expertise powers its software, systems, and ops
Rubin Observatory starts LSST operations, with 80-plus Japanese researchers already contributing, linking wide-area surveys to Subaru follow-up.
Archaeologists trace earliest Americans’ megafauna specialty from Alaska to South America
A new analysis of 50 sites suggests consistent, highly specialized hunting of the largest animals across the Americas.
A new star activity catalog aims to cut false habitable-world picks
Exoplanet hunting is not just about the habitable zone. Stellar activity and rotation can mislead missions, and the catalog helps fix that.

