How Victoria's Secret CEO revived glamour, and Wall Street is paying attention

Victoria's Secret CEO Hillary Super delivered a stunning first-quarter earnings report, with net sales jumping 15% to $1.56 billion and the company raising its full-year outlook by $120 million, significantly beating Wall Street expectations. This performance was so strong that the stock nearly doubled its share price, hitting an all-time high of $80 per share, signaling a powerful reversal from its previous freefall.

Super's strategy was not a return to the rigid, body-shaming standards of the mid-aughts, nor was it a clumsy pivot toward performative social justice. Instead, she focused on authenticity, leveraging the brand's inherent glamour and spectacle while maintaining a focus on diversity.