Activision CMO: GTA 6 Will Boost Call of Duty, Not Bury It
Activision's top marketer says Rockstar's blockbuster will drive players back to consoles and into Modern Warfare 4, even as the company admits its recent strategy failed.

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Activision's top marketer says Rockstar's blockbuster will drive players back to consoles and into Modern Warfare 4, even as the company admits its recent strategy failed.
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