Chipotle CBO Fernando Machado tells Cannes Lions to “strike back” at AI hacks
His argument, plus Cannes creator momentum and tightened claims standards, is reshaping how marketers prove impact.
By Turki Al-Mutairi·· 4 min
1 briefing · “chipotle”
His argument, plus Cannes creator momentum and tightened claims standards, is reshaping how marketers prove impact.