Sunday Night Football beats Stranger Things in 7-day cross-platform ratings
The season’s most watched show is sports-first, and it reshapes what advertisers, platforms, and buyers optimize for next.
By Maha Al-Juhani·· 3 min
1 briefing · “cross-platform”
The season’s most watched show is sports-first, and it reshapes what advertisers, platforms, and buyers optimize for next.