
“FIFA 15” turns ranch, Buc-ee's, and TSA raids into American soft power
As World Cup fans chase calories across the U.S., the marketing effect looks eerily like state-sponsored culinary diplomacy.
By Abdullah Al-Otaibi·· 5 min

Curating from trusted global sources…
1 briefing · “culinary diplomacy”

As World Cup fans chase calories across the U.S., the marketing effect looks eerily like state-sponsored culinary diplomacy.