Microsoft lowers Xbox Helix expectations, then admits it must rethink memory and storage
Asha Sharma says Helix needs new business models because mass audiences cannot afford thousands for consoles.
By Omar Al-Balawi·· 4 min
3 briefings · “helix”
Asha Sharma says Helix needs new business models because mass audiences cannot afford thousands for consoles.
The CEO’s internal note points to Project Helix timing despite component price uncertainty, reshaping next-gen budgeting.
As next-gen Xbox codename Project Helix draws near, Sharma says Microsoft must shift to radically different console business models.