10K Projects backs Ben Bijur's Runway bet on emerging hip-hop
Atlantic Music Group is using a new joint venture to turn A&R talent into a scalable label engine, and competitors should notice.
By Khalid Al-Harbi·· 4 min
2 briefings · “hip-hop”
Atlantic Music Group is using a new joint venture to turn A&R talent into a scalable label engine, and competitors should notice.

The former Beastie Boys rapper used his first British stage in almost 20 years to preview a solo era, with a set that signaled reinvention rather than nostalgia.