Apple Store reopens with higher prices after RAMpocalypse cost squeeze, Tim Cook warns
Macs and iPads get steep bumps while iPhones are spared for now, as memory shortages stretch into 2030.
By Hessa Al-Faleh·· 4 min
3 briefings · “macs”
Macs and iPads get steep bumps while iPhones are spared for now, as memory shortages stretch into 2030.
Apple’s lineup-wide bump adds hundreds of dollars to Macs and iPads, while iPhone pricing stays put for now.
The AI memory crunch is hitting consumer hardware margins, forcing Apple to pass rising chip costs to buyers.