Rivian’s sub-$60,000 R2 starts deliveries this month, forcing EV rivals to rethink mass-market plans
The $60,000-ish R2 is built to look like Rivian, fit like mainstream SUVs, and scale like a real automaker.
By Lama Al-Rashid·· 4 min
2 briefings · “mass-market”
The $60,000-ish R2 is built to look like Rivian, fit like mainstream SUVs, and scale like a real automaker.
The 93-year-old behind the cheaper, portable sailboard reshaped a niche sport and forced a rethink of “who gets in.”