
Bethesda sells a $160 Nuka-Girl statue while Fallout 5 and Elder Scrolls 6 stay away
The 40th anniversary merch pivot tells execs exactly how Bethesda is managing demand without delivering two mega-roadmap bets.
By Maha Al-Juhani·· 3 min

Curating from trusted global sources…
1 briefing · “nuka-girl”

The 40th anniversary merch pivot tells execs exactly how Bethesda is managing demand without delivering two mega-roadmap bets.