
Ulta signs a $400M, 15-year Times Square flagship bet to outgun Sephora
Kecia Steelman’s four-level megastore is a marketing lab, not just a bigger shop.
By Abdullah Al-Otaibi·· 5 min

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1 briefing · “sephora”

Kecia Steelman’s four-level megastore is a marketing lab, not just a bigger shop.