Bring Me The Horizon resurrect ‘Count Your Blessings’ in Manchester with ‘Repented’ set

Bring Me The Horizon did not just dust off ‘Count Your Blessings.’ In Manchester last night, on July 10 at BEC Arena, they played the 2006 debut album in full using a new ‘Repented’ version of the record. The whole thing was billed as ‘Outbreak Presents: Count Your Blessings | Repented,’ with the stated goal to “reactivate” the album rather than lean on nostalgia.

This matters because the set was not a greatest-hits victory lap. It was a deliberate time machine with specific gaps filled. Oli Sykes and the band performed tracks that had not had a live outing in over a decade, including ‘Dehumanized’ live for the first time ever, ‘Slow Dance’ live for the first time since 2006, and ‘Black & Blue,’ ‘Tell Slater Not to Wash His Dick’ and ‘A Lot Like Vegas’ with last live appearances dating back to 2009.

That is the first order effect: a tour stop that feels like a cultural event. NME’s source also notes fans describing it as a “generational full circle moment.” That kind of language is not random internet poetry. It is what happens when an act aligns identity across multiple audience cohorts, including those who “were there at the beginning” and those “discovering it now.” In this case, Sykes even leaned into the idea directly through the concept, promising this would be “a defining moment for a generation of fans.”

The second order effect is what matters for operators and investors watching how entertainment brands scale attention. BMTH did not simply run the album from start to finish. They used ‘Repented’ as a signal that the product is not frozen. The source says the gig was designed to “reactivate” the record. That is a crucial distinction in a market where fans have seen plenty of reissues, anniversary tours, and “legacy” programming that often feels like content recycling. Here, the reimagining is embedded in the live performance itself.

And the band’s own process hints at why this works. After the announcement of the ‘…Repented’ collection, frontman Sykes shared a video of himself recording deathcore screaming in the studio for the re-imagined release. He said, “Took me a minute to work out how to do some of this shit again,” and added, “Very excited to share CYB repented with u. I think we did you all proud. It’s so nice to see all the love and nostalgia too thank you so much.” That is not just fandom. It is proof the “reactivation” is operational, not marketing wallpaper.

The set list details show just how exhaustive the night was. BMTH played: ‘Pray For Plagues,’ ‘Tell Slater Not To Wash His Dick,’ ‘For Stevie Wonder's Eyes Only (Braille),’ ‘A Lot Like Vegas,’ ‘Black & Blue,’ ‘Slow Dance,’ ‘Dragon Slaying,’ ‘(I Used To Make Out With) Medusa,’ ‘Fifteen Fathoms, Counting,’ ‘Off The Heezay,’ ‘Dehumanized,’ ‘Suicide Season,’ ‘Re: They Have No Reflections,’ ‘Blessed With A Curse,’ ‘Diamonds Aren't Forever.’ The source also points out specific “firsts” and “since” markers, which are the live industry equivalent of product telemetry: what has been dormant, what is newly unlocked, and where the audience attention is being pulled.

If you zoom out to BMTH’s broader business cadence, the Manchester gig sits inside a busy pipeline. The source says BMTH released a ravey but heavy collab with US musician, DJ and producer Illenium, ‘Slave To The Rithim,’ earlier this year. They recently wrapped up their 2026 ‘Ascension Program 2’ North American tour, and made appearances at Rock For People, Nova Rock, Tons Of Rock, Sick New World and Hellfest. At Hellfest, BMTH brought out Lorna Shore’s Will Ramos to perform ‘Antivist.’ They then teamed up with Babymetal for ‘Kingslayer’ at Graspop Metal Meeting.

Even the media strategy is part of the same “reactivation” logic. This year, BMTH screened their concert film, L.I.V.E. In São Paulo, in cinemas worldwide for two days only. NME’s source describes a glowing, five-star review, calling it “a love letter to their fans and statement of greatness.” For executives in any creative or consumer category, that is the pattern: you do not just sell an event, you extend the event into formats that deepen audience attachment.

Finally, there is a forward-looking piece that has stakes for how fast industries move from one moment to the next. Speaking to NME at Reading Festival 2025, Sykes revealed that 12 more songs could be arriving at some point as part of the ‘Director’s Cut’ of BMTH’s latest album, ‘Post Human: Nex Gen.’ He said this could take a while, noting he has become the father of twins. “The music will come, but it’s just not the be-all and end-all,” Sykes told NME. “We’re realising that we don’t have to put another record out; we just put one out. Most bands would go away for two years, have an actual break. You don’t have to do this, but I want to and I enjoy it. If it doesn’t happen, then it doesn’t happen.” If you are a board member or a growth lead, the takeaway is not “copy BMTH.” It is the underlying operating principle: keep output continuous only if you can sustain delivery quality, and design releases and performances so each new layer creates value instead of just adding volume.