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Jensen Huang takes Korea by storm as Nvidia leans harder on Samsung and SK Hynix

Huang’s Seoul tour shows how South Korea has become a bigger strategic lever for Nvidia, from memory chips to robotics and market sentiment.

ByAbdullah Al-OtaibiBusiness Desk, The Executives Brief
·3 min read
Jensen Huang takes Korea by storm as Nvidia leans harder on Samsung and SK Hynix
Executive summary

Nvidia CEO Jensen Huang is visiting South Korea for his second trip in seven months, turning a celebrity-style circuit through Seoul into a very public sign of the country’s growing importance to Nvidia. For executives and investors, the message is simple: the AI boom is increasingly tied to South Korea’s chip makers, manufacturing base, and market momentum.

Jensen Huang is back in South Korea, and the optics are doing as much work as the itinerary. The Nvidia CEO was expected to arrive in Seoul on Friday for his second visit in seven months, a fast repeat that underscores just how central South Korea has become to Nvidia's future. This is not a quiet supplier stop. Huang's schedule has him moving from boardrooms to a TV talk show, which is a pretty good shorthand for the country’s place in the AI boom right now: part industrial base, part investor theater, part national pride.

The reason is simple.

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