Adidas CEO bets China growth on street dance and outdoor boom
Bjorn Gulden is chasing running, hiking, and university dance culture to defend Adidas's turf against domestic and international rivals in China's crowded sportswear market.

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Bjorn Gulden is chasing running, hiking, and university dance culture to defend Adidas's turf against domestic and international rivals in China's crowded sportswear market.
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