
X Games League hits 12M+ viewers on ESPN and ABC, up 21% in Sacramento debut
A team-based action-sports league launches with double-digit TV growth and surging YouTube, reshaping how boards may evaluate live sports bets.
By Maha Al-Juhani·· 3 min

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1 briefing · “action-sports”

A team-based action-sports league launches with double-digit TV growth and surging YouTube, reshaping how boards may evaluate live sports bets.