Activision CMO: GTA 6 Will Boost Call of Duty, Not Bury It
Activision's top marketer says Rockstar's blockbuster will drive players back to consoles and into Modern Warfare 4, even as the company admits its recent strategy failed.

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Activision's top marketer says Rockstar's blockbuster will drive players back to consoles and into Modern Warfare 4, even as the company admits its recent strategy failed.
The French duo's soundtrack deal for Rockstar's next blockbuster comes with a star-studded single that signals gaming's pull on music's A-list.
A new Rutgers analysis finds a small but real link between GLP-1 blockbusters and a rare condition that can cause sudden, potentially permanent vision loss - here's what the low absolute risk means for millions of patients.
The AI lab's blockbuster filing could land next month, resetting valuations for every private AI company.
Economists peg the productivity hit at $1 billion as employees take PTO, a car tuner shuts down, and the Army dangles leave for Rockstar's blockbuster.
CNBC says SpaceX’s shares surge following its IPO Friday, forcing investors to reprice what “space” and “AI” are worth.
The largest IPO in history gives Elon Musk's rocket company a win, and signals how massive the next OpenAI and Anthropic deals could be.
Elon Musk's rocket company prices its world-scale IPO at $135 per share, moving into public markets immediately.