
AI turns CMOs into CEO contenders, with 37% of Fortune 500 CEOs having marketing experience
Why CMOs now own growth, data, and genAI strategy, and how that changes who boards trust with the corner office.
By Khalid Al-Harbi·· 4 min
3 briefings · “consumer”

Why CMOs now own growth, data, and genAI strategy, and how that changes who boards trust with the corner office.

As restrictions spread, shoppers shift away from processed treats, and major food and beverage makers feel the pressure.

Premium and niche foreign brands are doubling down on China even as others pull back amid brutal competition.