
Kingdom Hearts fans accuse Square Enix of AI-assisted box art for Collection
The backlash is about more than aesthetics, it is about trust, process, and what “AI” means for brands.
By Maha Al-Juhani·· 3 min
2 briefings · “generative ai”

The backlash is about more than aesthetics, it is about trust, process, and what “AI” means for brands.

The Plague Tale and Microsoft Flight Simulator studio argues that generative AI is a choice, not a requirement.