Activision CMO: GTA 6 Will Boost Call of Duty, Not Bury It
Activision's top marketer says Rockstar's blockbuster will drive players back to consoles and into Modern Warfare 4, even as the company admits its recent strategy failed.

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Activision's top marketer says Rockstar's blockbuster will drive players back to consoles and into Modern Warfare 4, even as the company admits its recent strategy failed.
Rockstar taps the French duo for the GTA VI score, and the first taste is a genre-melting collab with Tame Impala, SZA, and King Gizzard & The Lizard Wizard.
Rockstar confirms the French duo composed the game's original score, with a star-studded album dropping alongside the November 19 release.
Economists peg the productivity hit at $1 billion as employees take PTO, a car tuner shuts down, and the Army dangles leave for Rockstar's blockbuster.
Four sources tell GamesBeat the port could arrive by March 2027, a fraction of the wait for past Rockstar titles.
Cyberleek is threatening to drop a playable 200GB+ build unless Take-Two ships discs and apologizes - or its memecoin hits $30M.
Cyberleek's new ultimatum to Take-Two: hit a $30 million market cap and a complete playable GTA 6 build leaks, unless Rockstar's parent prints physical discs and apologizes.
Xbox Cloud Gaming becomes the only place to stream GTA VI at launch, a move CEO Asha Sharma says no rival is matching.