Apple hikes Mac and iPad prices by over $200, citing chip costs
The A.I. boom is pushing demand and margins, but Apple is answering with price increases tied to memory and storage.
By Khalid Al-Harbi·· 3 min
8 briefings · “ipad”
The A.I. boom is pushing demand and margins, but Apple is answering with price increases tied to memory and storage.
Macs and iPads get steep bumps while iPhones are spared for now, as memory shortages stretch into 2030.
The company says it has never seen component price increases like this, forcing device price hikes for consumers.
Apple’s lineup-wide bump adds hundreds of dollars to Macs and iPads, while iPhone pricing stays put for now.
MacBook Air, Pro, iPad Air, and Pro all jump, while Apple says the memory component shock hit “this quickly.”
The AI memory crunch is hitting consumer hardware margins, forcing Apple to pass rising chip costs to buyers.
Day 2 discounts across AirPods, Beats, iPads, and Apple Watch, with Tim Cook warning price hikes are coming.
Woot is selling sealed, warrantied inventory for under $300, undercutting a standard iPad during Prime Day checkout.