Elon Musk's four-hour documentary just vanished from theaters after a $1M debut
Alex Gibney's scathing Musk earned under $1 million in two weeks, and now the theatrical rollout is quietly disappearing.

Alex Gibney's four-hour Elon Musk documentary Musk, distributed by Bleecker Street, grossed less than $1 million in two weeks and has almost vanished from U.S. theaters. The collapse shows decision-makers the commercial and political limits of theatrical distribution for polarizing films, and sets up a streaming test for HBO.
Two weeks after Alex Gibney's nearly four-hour Elon Musk documentary Musk opened in American theaters, it has almost vanished from them. The film has grossed less than $1 million in its first two weeks, according to Box Office Mojo, and this weekend it is running in only a handful of theaters in about half the United States. Most major metro areas are dark. New York, for instance, is down to one theater showing it once a day at 10 a.m. In other words, a movie about the planet's richest man is now nearly impossible to see on the big screen, and the distributor's own theater locator does not reflect reality.
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