Backrooms hits $100 million in 6 days, and A24 just made history
The horror hit crossed a massive box office line faster than most arthouse films ever do, reshaping what A24 can do in theaters.
By Maha Al-Juhani·· 3 min
3 briefings · “a24”
The horror hit crossed a massive box office line faster than most arthouse films ever do, reshaping what A24 can do in theaters.
FX greenlit the Jeffrey Eugenides adaptation for Hulu, giving Sadie Sink, Will Arbery, and Hiro Murai another high-end bet to watch.
The internet-born creepypasta just crossed into studio-scale success, and the early payoff is clear for filmmakers betting online IP can travel.