Walmart buys Vibe.co for $1.4B, signaling CTV self-serve vs Meta, Google, Amazon
The streaming TV ad play is huge compared to Vibe’s last $410M valuation, and it points to a new rollout model.
By Khalid Al-Harbi·· 3 min
1 briefing · “adtech”
The streaming TV ad play is huge compared to Vibe’s last $410M valuation, and it points to a new rollout model.