
Miami family turned 1 Turo Nissan into 63 cars and $500k in 2025
Gerardo Aletti and Sofia Escarra scaled a low-risk side gig into a full-time, Turo-only rental business powered by logistics and Spanish.
By Hessa Al-Faleh·· 4 min
2 briefings · “miami”

Gerardo Aletti and Sofia Escarra scaled a low-risk side gig into a full-time, Turo-only rental business powered by logistics and Spanish.

An independent Appen evaluation backs some of the Miami AI startup’s most expensive-to-dismiss efficiency promises.