Bill Simmons’s AI Roger Ebert Stunt Is Driving His Co-Hosts Crazy
The Ringer founder’s new habit of using AI to resurrect the late critic’s takes-while OpenAI ads bankroll the show-has his own team rolling their eyes.
By Lama Al-Rashid·· 4 min

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The Ringer founder’s new habit of using AI to resurrect the late critic’s takes-while OpenAI ads bankroll the show-has his own team rolling their eyes.
What looks like a simple streaming bet is actually a $22 billion corporate reshuffle with board and regulatory gravity.