The coffee giant's purchase-before-seating rule goes national Thursday, a strategic pivot that redefines the third place and pressures rivals to follow.

The automaker is using artificial intelligence to compress product development and answer fast-moving Chinese rivals.

SpaceX will keep half its compute for internal AI projects and rent the rest at spot rates, betting the super-intelligence shortage will last.

Muse's fast start puts it in rare company - and early data shows users stick around longer than ChatGPT or Gemini.

The crypto exchange is raising fresh capital to close the gap with larger U.S. rivals, betting a $1 billion valuation still holds weight.

A new research-level math benchmark called First Proof shows frontier AI models excelling while open-source rivals struggle, raising cost and access questions for builders.

A Chinese DRAM maker just changed the competitive math for Samsung, SK Hynix, and Micron - and for every buyer of memory chips.

Xbox Cloud Gaming becomes the only place to stream GTA VI at launch, a move CEO Asha Sharma says no rival is matching.

The mega-merger creates a studio giant, but antitrust watchdogs and rivals are already circling.

After 14 years leading Apple to a $3 trillion valuation, Tim Cook signs off with a heartfelt note. What does the transition mean for investors and the tech industry?

The fast-fashion giant's long-awaited listing lands at a steep discount to its private-market heyday, resetting expectations for investors and rivals.