Lidl opens its first pub, The Middle Ale, a brand “world first”
Inside Lidl’s pivot from supermarket aisles to beer taps, and why it matters for retail strategy and regulation.
By Hessa Al-Faleh·· 3 min
1 briefing · “lidl”
Inside Lidl’s pivot from supermarket aisles to beer taps, and why it matters for retail strategy and regulation.