Sony just priced a Walkman at $5,899. Yes, an MP3 player.
Sony's new Walkman trio runs from $1,899.99 to $5,899. The pricing is a masterclass in anchoring, and a bet on a niche that refuses to die.

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Sony's new Walkman trio runs from $1,899.99 to $5,899. The pricing is a masterclass in anchoring, and a bet on a niche that refuses to die.
Sony is betting heritage can command luxury pricing, but an EU battery rule from 18 February 2027 could shape its European future.
Nvidia's CEO says the AI cloud giant can stand alone, but credit markets just priced a record chance it won't.
Bhusri is shifting Workday to usage-based AI pricing, targeting the tens of millions customers spend on outsourcing.
Broadcom's post-acquisition pricing pushed the golf-entertainment giant to move 12,000 virtual machines to VergeOS, and the savings are already in the millions.
Delta CEO Ed Bastian says a 60% jet fuel jump did not dent profits and that higher fares may stick even if oil eases, a signal for airline pricing power.
Four years after the $1,499 RTX 4090 launched, Nvidia's consumer flagship is reportedly being shelved for data-center chips, and GPU pricing has never been more brutal.
SpaceX moves from rumor to price point: $135 per share signals a new bar for private-market exits and public-market gravity.