Novo Nordisk sues Eli Lilly over weight-loss ads citing outdated trial data
The lawsuit alleges Lilly's Zepbound and Mounjaro marketing leans on stale evidence to exaggerate efficacy versus rivals.
By Mohammed Al-Shehri·· 3 min

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1 briefing · “zepbound”
The lawsuit alleges Lilly's Zepbound and Mounjaro marketing leans on stale evidence to exaggerate efficacy versus rivals.