Sony just priced a Walkman at $5,899. Yes, an MP3 player.
Sony's new Walkman trio runs from $1,899.99 to $5,899. The pricing is a masterclass in anchoring, and a bet on a niche that refuses to die.

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Sony's new Walkman trio runs from $1,899.99 to $5,899. The pricing is a masterclass in anchoring, and a bet on a niche that refuses to die.
Sony is betting heritage can command luxury pricing, but an EU battery rule from 18 February 2027 could shape its European future.
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